Six checks. One plain line each. Ideas that pass get repeated.
Simple. One core, stated first. “Names before numbers.”
Unexpected. A break in the pattern. “The meeting is cancelled — forever.”
Concrete. Things you can touch. “A red door,” not “an entrance.”
Credible. Proof a skeptic can check. A source, a test, a number with a name.
Emotional. One person, not a crowd. “Marta waits two hours for the bus.”
Stories. A small scene with a turn. Someone tries, something changes.
This pair is written for this page. It is not a panel run.
Your list, on one screen, before your coffee cools. If it takes longer than that, we failed.
“Efficiently” passed none of the six.
The new line is simple, concrete, and checkable by breakfast.
The SUCCESs checklist comes from Made to Stick.
By Chip Heath and Dan Heath.
The wording on this page is our own, in plain English.
This tool is independent. The authors did not endorse it.
The publisher did not endorse it. We have no tie to them.
On this site, three cold readers score your words on these six.