Will It Stick? is a message checker built on the SUCCESs checklist from Made to Stick.
The checklist is the SUCCESs framework from Made to Stick, by Chip Heath and Dan Heath. This site is independent. The authors did not endorse it.
Paste your words and one goal line. Three cold readers (a distracted stranger, a skeptic, your target reader) read them apart. You get the line they kept, other ways to say it, one fix, and the six scores last.
Your words are not recorded or kept. The server keeps only a daily count of how many checks ran.
A real panel run. More are on Examples.
Give a short birthday toast for my friend Sarah that guests will remember tomorrow
I just want to say thank you to everyone for being here. Sarah is a wonderful person and a great friend to all of us. We are so lucky to know her. Here is to many more years of happiness and good times together.
“Thanks to all for being here”
All three readers kept the same line. It is the greeting, not a memory. Simple scored 8 of 10: the point arrived whole.
Stories scored 1 of 10. The goal was a toast guests remember tomorrow. Nothing in these words gives them a scene to carry home.
The checker also opens one question: “What makes Sarah special?”
“Name one thing Sarah did that was great. Cut the rest.”