Will my email land well?

Will It Stick? tests your words before you send them. Three cold readers say what they heard, not what you meant.

What you are really asking

Landing well means one line survives the skim. A reader can repeat it tomorrow without trying. Everything else in the message is support for that line.

A real check

A real panel run, on the site's own sample text. The full run is on Examples.

The goal

Get neighbors to come to one repair night.

The words

Your toaster died on a Tuesday. The shop wants $90 to look at it. We fix it free. Every first Saturday, neighbors bring broken lamps, bikes, and toasters to the Maple Street hall. Last month we fixed 63 things and threw away none of them. Bring one broken thing. Leave with it working, plus a cup of coffee.

What the three readers kept

“Fix things free.”

All three readers kept the same line. The skeptic kept it with the day attached: “Fix things free on Saturday”. When three cold readers agree, the point has landed.

Six scores

Simple8 / 10
Unexpected6 / 10
Concrete9 / 10
Credible7 / 10
Emotional5 / 10
Stories8 / 10

Why it landed

The note is built from things you can see. A $90 quote. A named hall. “63 things” fixed last month. Concrete scored 9 of 10.

The one fix

“Add a feeling, like 'fun'.”

Feeling was the lowest score, 5 of 10. Even a strong note gets one fix. The checker's own rewrite of this note was dropped by its limits, so the fix stands as a tip.

Paste the words you're about to send. Find the one line they'll keep.